Meet Dale

I have spent the last 10+ years creating some of your favorite home gym and lifting products. I love to design functional training equipment that allows you to train for powerlifting, strongman, or even just to stay in shape. My main focus is building indestructible equipment that has multiple uses so you get the most bang for your buck. I know you work hard for your money and my goal is to create products that enrich your training experience that you are happy to spend your hard earned money on. 

Best Equipped Competition lifts:

Squat: 950 lbs

Bench: 725 Lbs

Deadlift: 735 lbs

Total 2400 lbs 

“The rest of the Story”: 

I have worked in the strength industry my entire working life. I started working in a great gym called Duck’s gym when I was in middle school and had to get a ride to work form my parents to cover the weekend shift. I remember the long Saturdays and Sundays working 8-10 hours as a kid and loving (most) of it. I got to talk to so many lifters that had so much experience in powerlifting, bodybuilding, and strongman it was a dream come true.    

Fast forward a few years and I am attending college at USC and looking for a job in Columbia SC. I am training at South Carolina Barbell so it only makes sense I want to work there as well. It takes some convincing, but eventually I start working there and after a few years take over operating Spud, Inc for Spud. 

Fast forward a few more years (10+). My wife and I have been trying to have a baby for several years and finally we have success using IVF. If anyone has any experience with IVF you know it is a difficult and expensive time, but we were fortunate to get our daughter from it so I wouldn’t change a thing. This is a complete game changer for us and a major change/shift in our lives that we have waited on for so long. That is when we decided to move back home to Greenville, SC to be close to our families, and to start our own strength equipment company. That way I can continue to design great equipment for the customers I love serving all while spending as much time with my wife and daughter that I can running the business at home (for now).